Development of a CRM tool for financial planners

Company Description

The client, a Minnesota based entrepreneur, wanted to provide financial planners, a personalized way of keeping in touch with their customers. Several studies have indicated that clients leave their broker or financial planner due to a lack of contact. A personal handwritten note on the other hand provides the warmth and caring touch to the customers.

The client had an innovative idea of reaching hundreds of contacts through personal handwritten notes through an application that could replicate an individual’s handwriting and print handwritten notes.

Project Description

This application is intended for financial planners to send personal handwritten notes to their contacts with ease and just a click of a button. The solution required the functionality of a CRM tool with the ability to lend personalization features not available with conventional CRM tools in the market.

Trigent worked with the entrepreneur's innovative idea of reaching out to hundreds of target contacts with handwritten notes and built a .NET platform specific to the needs of financial planners.

Challenges

There was limited documentation available to begin the process of development for building the solution. Trigent worked closely with the entrepreneur to provide an end to end solution. This involved Idea conception stage, Development, Maintenance and Delivery of the application through out all the releases of the product.

• Requirements were being constantly gathered
• Client did not have technical expertise
• Lots of third-party integration/co-ordination
• Quick Prototyping

Key Benefits

Trigent helped develop a Web based CRM application that could address the requirements of the financial planners in an easy and scalable manner. The application was initially targeted for financial planners, but has now found avenues for tapping potential in other markets.

Some benefits include-

• The CRM system helped develop better communication channels
• Helps improve customer responsiveness and build customer loyalty
• The total cost of ownership is much cheaper because of lower cost of implementation and deployment.
• Use the CRM application to quickly differentiate high-value customers
• Users can access web based CRM from anywhere as long as they have Internet access