Lead Generation
Job Description
- Prospecting, generating, qualifying and following up on leads (enquiries) and fix up qualified meetings for Business Development team
- Able to identify, shortlist & qualify prospects based on external secondary research sources like LinkedIn (understand organization chart of a prospect)
- Generate 4 - 5 MQLs (marketing qualified leads / enquiries) in a month
- Generate qualified leads through multi-channel outreach (Email Marketing, LinkedIn…)
- Draft Company Dossier on target accounts (outsourcing experience / plans, technology involved, key decision makers)
- Share information / Alerts on existing Customers / Prospects / Industry to the management to make well-informed decisions
Responsibilities
- 1 - 6 years of related work experience in Email marketing / Lead Generation (preferably IT services) for US Market
- Understand industries & subindustries (SIC, NAICS), roles & responsibilities of key decision makers in an organization (understand between Infrastructure, software development, QA & Testing, IT Security…)
- Good Business Communication (Spoken and Written)
- Knowledge of Marketing Automation tools like HubSpot, Marketo and experience in working with CRMs like Salesforce
- Knowledge on Opt-Out and other email legal policies (Email Privacy acts) in United States
- Excellent knowledge of LinkedIn & any Email verification tool.
- Knowledge of B2B information sources like CrunchBase, Tracxn, Capterra.
- Good Knowledge of MS office (Excel, Access, PowerPoint), Prospect List building & maintenance.
- Position : 1
- Location: Bangalore, India
- Education: B-Tech
- Experience: 3-5 Years
- Joining Time: Immediate/15 days