About the Client
Determining the precise size and contours of the feet is critical to ensuring the right fit, comfort, and design of a user’s footwear. With the millennial audience increasing shopping online, the brand needed a digital solution to help customers determine these factors. This would also address the single largest factor that contributed to returns for its products sold online and minimize store visits for this reason.
The legacy solution presented many security risks as it was using outdated protocols and operational only with many ports open through the firewall. Much of the maintenance activities were manual.
The client uses several state-of-the-art technologies in the design and production of its footwear. They preferred a digital solution that could fit seamlessly into the omnichannel shopping experiences available to the customer.
An Industry-First Solution, Designed by Trigent
Collaborative Approach to Solution Design
Design workshops involving experts from Trigent and the client explored the available alternatives. Trigent’s prior experience in deploying advanced technologies enabled the team to assess the opportunities and the limitations of the various options. Understanding the current technologies in use by the client allowed for determining the integration considerations to be factored in at the design stage.
The team finalized a solution that leveraged the inherent capabilities of the mobile phone, specifically the camera. The advantage of this design was the widespread availability of the device and its extensive use for shopping on the go.
Customer Experience Overview
Using the client’s mobile app, shoppers use the camera and Augmented Reality technology to capture the attributes of their feet. This information is run through various algorithms and the embedded AI engine determines the size, contours, and related parameters. This data is used to recommend the ideal footwear design, present the relevant options from the catalog or allow for a custom design as desired by the shopper.
For the customer, it is a single seamless shopping experience, enhanced by innovation.