Our client is a global leader in child mobility, offering an award-winning range of child car seats, strollers, bike seats, and more. With a mission focused on safety, comfort, sustainability, and user-friendliness, our client engineers, tests, and manufactures travel systems to enable safe and secure travel for children.
Our client operates on a global scale with a diverse customer base. Their aim was to deliver hyper-personalized product offerings and promotions across multiple touchpoints including web, mobile, social media, in-store, and partner portals.
However, their data – from which they could gain in-depth insights – was in siloes, fragmented and under-utilized. The extensive marketing campaigns they ran across geographies generated a wealth of consumer data across touchpoints including Google Analytics, social media channels such as Instagram, Facebook, YouTube, Twitter, Pinterest, TikTok, LinkedIn, and traditional channels.
Our client wanted to leverage a centralized analytics platform capable of processing and harmonizing data from different regions and departments, Sprout Social, Google Analytics, CSV files, and marketing campaigns.
Most importantly, they aimed to bring their data to life through customizable and intelligent dashboards to holistically represent key marketing KPIs. They also wanted to empower their marketing team to create custom reports on the fly without expert intervention.
Our client chose Trigent as their tech partner to achieve these goals and realize the full potential of data in enabling marketing excellence.
Backed by our trusted expertise and data analytics experience, Trigent thoroughly assessed the client’s existing data infrastructure. We identified key pain points, understood their business objectives and marketing strategies, and evaluated BI platforms like Tableau and Sisense to select the optimal solution.
Our team devised a comprehensive solution for integrating, analyzing, and visualizing data in real-time through interactive dashboards.
We implemented data pipelines using Azure Data Factory to integrate data from multiple sources. A custom API was built to ingest unstructured social media data from Sprout Social and combine it with website analytics and campaign data.
Data was loaded into Azure SQL Data Warehouse, where it was cleansed, enriched, and standardized by removing duplicates and resolving inconsistencies.
Azure Synapse was used for advanced analytics and real-time insights. Our team designed SQL queries, stored procedures, and data models to align all datasets with marketing KPIs.
Power BI dashboards were developed with dynamic filters, slicers, and visuals, allowing stakeholders to analyze data by region, time period, product category, and customer segment.
Real-time refresh schedules ensured near real-time data updates across dashboards.
Trigent enabled the client to unify structured and unstructured data, build customizable dashboards, and gain actionable marketing insights.
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